These biscuits have a certain flavour to them. The ginger gives them a bit of a kick.
It’s the type of biscuit that I would often associate with an older target audience due to their traditional appearance and taste, as well as the ingredients used. They seem quite upmarket.
From this, I want to produce something that appeals to younger people while standing out enough to make people think they are getting their money’s worth.
A brand like this is Ben & Jerrys.
Not completely serious in their advertising, and colloquial with their typographic choice and bold colours, it’s a good example. Mainly because people will by Ben & Jerry’s just because it IS Ben & Jerry’s. It’s nice, but not that much better than another brand to justify its high price in comparison? It’s difference gives it a unique selling point that work.